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How do I become a digital marketer with no experience?

 How do I start working as a freelancer in digital marketing?

5 Freelancers should avoid the first mistakes

And that's how the story goes

Chances are, if you were free for a while, you've made a lot of mistakes. If you are a new freelancer, you may not have made the same mistakes yet, but you may have been there long ago.

The fact is that, despite all the technology, tutorials and websites that exist all over the world today, there is one thing that people cannot avoid. And none of us like to admit it (to ourselves or to anyone else), but we all make mistakes. Some mistakes are small and important. Others can cost us a lot.

Heck, I don't even like to admit that if I type in the wrong words or type a word. Oh no ... one of the buttons on my keyboard will definitely get stuck. )

However, whether you like it or not - admit it or not - we are obliged to make mistakes. It's part of our nature, it's part of our growing process ... and if you're trying to succeed, there's no way to avoid every mistake.

That said, I will still try to warn you of some of the biggest mistakes I have made in the past.

Err ... no, as I told you, my keyboard just got stuck. But other, yes, other freelancers have made mistakes. I will try to make you aware of these biggest mistakes of the past. Hopefully, after reading this article, you will be able to avoid some of these big and expensive mistakes and fill your "quota of mistakes" with small ... like typo.

1. Know your worth

There are many ways. There are many freelancers out there who don't know or don't know their qualifications. I'm not sure why this is, but it's a mistake that liberals around the world are making, not just in the United States.

It is ready to enter freelance and offer discounted rates, cheap rates and huge savings to potential customers. After all, which client doesn't want to save a little money?

I can comment on that... either one of them.

Not a single client you meet wants to save money. What they want is a blow to their deer. Clients want to know that if they pay you ڈالر 3,000 to design their new website, this new website is the best possible website they can get for 000 3000. They want to know the quality of their new website, the service you receive during and after this website, and everything in between.

Consumers have no idea how much their plans cost. Most people do not know how much work it takes to complete their project. A customer knows how much it will cost (in other words, his budget) to complete the project.

In the perfect world, a client's budget matches your value or leaves you behind - pleasing everyone. But alas, not everyone lives in a perfect world. And when you find a client whose budget doesn't cover your value, it's up to you whether that client can afford your services.

So, when you lower your prices and offer your discounts, are you really giving your customers the things they want? Are you really making more money for them? Or are you, instead, lowering your bang to meet your deer?

Determine your importance

So, how do you determine your eligibility?

I'm happy you asked, because I'm gonna help you.

Think about your abilities first and what you can offer your client.

Did you go to school to learn to offer your skills?

Will you continue to learn and develop school-going skills?

How good are you at communicating?

How much experience do you have?

Are your skills highly sought after?

 What level of competition do you face?

Do you have a lot of people with your skills, or are you one of them?

How is your appointment

Do you have a successful track record, and can you prove it with recommendations, testimonials or a portfolio?

Of course, your pricing will not determine whether you offer your services. How much should be charged? But this is a good start. There are a few other factors you should consider when trying to determine how much you would like to charge for your services:

To carry out this project, you will have to pay for expenses such as electricity bills, any required software or hardware, basic equipment such as paper or ink, internet costs, phone bills, etc.

Pay Your Expenses Every online payment system, such as PayPal, charges you when you receive a payment. Even if you have a collector write you a check, your bank may charge you to check the amount. Credit card companies charge money to process credit card transactions. Freelancing sites such as Alliance or Odesk are affiliated with your payment system.

General opposition costs to continue your independent endeavor. Some freelancing sites charge you for your membership, others charge you before bidding on your project. Spending time marketing yourself or looking for potential projects can take hours away from your work day.

And, of course, if you just get paid enough to work, how good is that?

 There are housing costs that you need to be able to meet your income - otherwise you are not going far.the meal

Rent or mortgage payment

Heating bill

Don't waste stock charging

I'm going to stop here to tell you a little story. It is the story of an emerging independent writer who has failed to determine his potential and whose value comes close to it.

So, as a freelance writer, he felt that there was a high level of competition. There are a lot of writers out there and most of them have spelling and grammar skills, they can type fast, and meet deadlines in the blink of an eye. She got a writing degree, took a writing course every year to help change grammar rules, a portfolio was developed ... she was ready.

But that level of competition frightened him. She didn't know how to stand out from the crowd of freelance writers on any project she could (and has the experience to prove it). Obviously, it wasn't hard to find her special abilities - they were plentiful all over the world - and she still doesn't have an extensive portfolio or certificate to back up her track record.

So she went on the path of discount. Like I said, it can be very tempting. Other liberal writers in the area earned about 6 66 or 10 10 per page. Overseas competitors are receiving approximately 1 to $ 2 or more articles per page.

Eventually, she got her first freelance writing job, and she became restless. He believes that this is the beginning of a successful career in freelance writing. He intended to create a website (in fact I met him - he approached me to develop a website to promote freelance writing services), and he believed that the project This will be the first project to be completed. .

Then, after working about 60 hours a week, it was time to pay him ... ... and when he found out he was paying his client, he could afford it too. Can't be 60 hours work, and he couldn't afford to pay. Why? Because for this project he received a total of 20 received, and the cost of withdrawing money from his chosen payment system was 30 30.

 He actually had to pay ten dollars for the joy of working.

He made the mistake of forgetting what the price was, did not think about what the price would be, and the risk of competition forced him to lower the price. So much so that he received 65 0.65 per page for this article. I had a bill for her on the way, and a lot of other bills she couldn't pay, no other plan, and she was stuck.

Do you think that I have given up? If you guessed yes, you would be wrong. But I felt bad, and I felt sorry for him. So I made some arrangements to help him, broke his payments into manageable amounts instead of leaving them all together, and allowed him two more weeks to pay the first installment.

Hey, I said I have compassion. But I also have to pay the bills.

Part of my job with her website is to create an invoice system, so she can post invoices and direct her clients to view them and log on to the site to pay online. So, in doing so, I saw what he did when I posted the invoice. I just saw his mistake. "Don't do that," I told him. As a result, there was some discussion about where to cut costs, how clients set their budgets, and how contractors set their prices. And, well, most of the advice I gave him is what I posted here for you to learn.

Use these little ones wisely

This does not mean that discounted prices have no place in business. If you are lowering the price of some things! If that doesn't work, then things like the Blue Light Special won't work! Of course, discounts can make a difference - but you need to use them wisely.

Offering discounts in exchange for referrals, links, or advertising is a great way to get started with your own marketing plans.

Offer discounted services in bundles if you can. Such as a free logo design with each site design, or hosting a discounted site created by each site.

Offer limited discounts to start your contracts, such as a 20% discount for new customers from the first 20% of the plan.

Except someone needs to know your finances

No one but you needs to know your finances

And finally, no one needs to know how much you charge other people. If you decide to donate some of your time designing a new logo for a charity auction and receive ڈالر 10 for that design, then the next company looking for a logo design doesn't need to know. Will be.

All potential clients need to know if your previous clients have had a bang for their buck. that's it. You can refer to how many hours it took to finish a project or how big the project was. But the only number a potential client should know is what you are receiving from him. Not what you received from someone else.

This is especially important if you make the mistake of charging too little in the past. Many freelancers get stuck if they make too many concessions in an attempt to make a name for themselves. Most clients feel cheated if you give them $ 150 when they know you've done the same thing - or at least that's what they think - کسی 75 for someone else.

And why would you want your client to deceive himself?

Just don't do it A client that pays you is between you and your client, maybe your accountant, and no one else.

2. Know when to stay closed

That's right, I should avoid freelancers in the middle of this long article about mistakes. Learn when to keep quiet.

This can be important for you, especially if you are new and wanting the next great.

Closing the client

 Part of knowing when to be silent is explaining the difference between a client's promise that you can deliver silver to a silver plate and knowing that you can deliver that moon to a silver plate. Some freelancers are afraid that if they tell a client that they can't do anything, the client will crack down and rip off their arm before taking their business elsewhere.

Clients are not the monsters that many freelancers fear! Clients are people. Whether they're business people, philanthropists, marketers, or just bad-tempered people. More importantly, they are usually people who are afraid of free thought. People were afraid of deception. People were afraid of not getting their money's worth. People who are afraid of being lied to.

And most people will appreciate you for being honest with those who don't want to be deceived by your money and for explaining your limits.

And I can promise you, it's amazing what a client will do if they trust you. Time for another story.

So, as many of you know, I work with and support Drupal. I'm heartbroken. No ... I'm Drupal for Drupal. This is the first CMS I've learned, and in three years of working with Drupal, I still have never seen the admin screen of a WordPress site. Then one day, a few years ago, a potential client contacted me, a former client of mine referred him. Except this client wanted to create a new site in WordPress that was complete with a custom theme and a list of about five different plugins that he had already seen, and besides I might know that Any other plugin required.

Well, I didn't know anyone. I never worked with WordPress. People keep telling me that WordPress is easier than Drupal and if I can work with Drupal then I can take WordPress without any hassle. But I don't work so well back. And the thought of thinking scared me.

But, it was a client's friend that I loved working with, and I didn't really want to disappoint any of them. So I thought about it, and I thought about it and I thought about it when I thought and sig ... and finally I sent an apologetic email explaining my limitations. I

explained that learning around WordPress would take longer to work in a system with which I am already more comfortable. I explained my concerns about the project, and acknowledged that I would not allow additional "learning time" to be included in my schedule at this time.

And I'm not saying all the clients would have reacted that way... but he engaged me, despite my limits, and decided to work for me in Drupal rather than WordPress. ۔

Yes, it was referred to me, but it was my honesty that impressed him more than anything. He could have referred to anyone else. I even offered to send it to some liberal buddies who worked primarily with WordPress - but my honesty showed him why his friend had hired me before, and his Why did the friend refer it to me? And it was my honesty that got me that job.

It can't always work that way. Sometimes your honesty will cost you a project or two. But, in return, you must have earned their trust - and there is nothing better than trust for a freelance career.

Providing a lot of information

Okay, okay ... so I really can't blame the keyboard. But boy, if I could figure out a way to do that I would!

When I started freelancing, the biggest mistake that many projects cost was explaining everything before the deal.

Customers don't know what the self-employed are doing. If a client wants to create a website, he hires someone (or someone's team), and that's all he knows when he finally loads the Internet. So he can find his website online and that's how it works.We don't know at this point what he's gonna do after he leaves the station. It doesn't matter how many hours it takes PHP and CSS to write a layout. It doesn't matter if the site is used in more than one browser as long as it is working on the browser it is using.

As long as this client has never worked as a web designer, web developer, content writer or graphic designer, as far as everyone knows this client, his designer had a magic wand.

So, knowing that, I thought it would be easier for me to justify some average rates if what I was doing was right. So I'm going to make a detailed plan of what I will use - what modules I will use, what resources I have for their applications, what issues they are looking for.

May be affected.

I said everything. And my keyboard never tried to turn me off. So guess what happened.

Well, my potential client took all the information I had just spent an hour or so typing, and ran with it - either someone else got cheaper, or he implemented his plan.

Bad keyboard

Well, the good news is that it only takes me 4 or 5 times to get over the problem. If you teach a client to create your own website (for free) you will kick yourself.


Don't get me wrong if you are selling consulting, clients will be able to get their ideas and work on their own, which is also a great business (and a Great way to take full advantage of you.). But don't teach people to do their job unless you pay a high price for these services.

So, when you're talking to a potential client, be honest and answer their questions - and then shut up. It does not have to be self-explanatory or self-explanatory. They will either shine, or, if they are immoral, take their information and run. Don't give up all your secrets and plans until he goes from "potential client" to "real client".

they know.

Find out when you're working

I mean, throughout the day you will find yourself doing different things that are related to your business. But chances are, some of them aren't just for you. There is no point in wasting time and energy on activities that do not work for you.

Whether it's social media marketing, online marketing, tweeting, article writing, blogging, working on a website or planning a corporate retreat, people feel the need to be everywhere to make a name for themselves. Their marketing strategy is more than just listing every ad list, directory, ranking section and Facebook status they can manage.

But guess what?

 This strategy may not work for you. You can find some of the best clients on Facebook who work independently on the road through their advertising system - but that doesn't mean you'll ever find an individual on Facebook, no matter how many. People are Um, write or buy.

Yes, it is true that every marketing campaign takes time. And there is something to be said for patience. But after a while, a marketing plan that doesn't work is lost. And the more time you spend on activities that are not working for your business, the less time you will spend working. Either you can spend your time dealing with your weaknesses, or you can use and improve your natural strengths.

To find out how much time you spend on each activity, try to keep track of your time on a typical day or week. Write down everything you do for your business (not for clients) and how much time you spend on each task. Then, go back and explain the impact of each work on your independent business.

Did it attract more clients?

Help your existing customers?

Enhance your skills?

Is your business good or bad at the moment?

Was there a change?

As you can imagine, reviewing these results can lead to some amazing discoveries about how you spend your time. The 10 minutes you spend tweeting every 3 to 4 hours can be better than spending 600 to post an ad on Facebook. Or, it might just be that you add 10 to 4 hours of wasted time each week to tweet every 3 to 4 hours. This is the time that can be spent more efficiently.

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